|  Badger
Tag & Label has been operating from the same location in the
heart of Random Lake, Wisconsin since the beginning of the company
in 1935. Badger has expanded over the years to its current almost
30,000 square feet of space. Included in the production facility
are thirteen roll-fed presses, nine of which are letterpress machines
and four are flexographic machines. To compliment those are a variety
of wiring and stringing machines for tags, and finishing and inspection/rewinding
machines.
Over the years the company has grown to include four salespeople
serving the Wisconsin and Illinois markets and about 500 independent
dealers across the country. We complete about $4 million in annual
sales which is made up of 40% labels and 60% tags.
 The
founding slogan of the company “we fit the tag to its’
purpose” still holds true today with our commitment to total
quality control. We work with the companies we serve to assure that
the tags and labels we produce are the best solution to your needs.
This personal attention ensures accuracy and prompt delivery of
each order.
Emil Thiel was the founder of the company. He undertook a variety
of other business adventures until he combined with The Piperhagens
of Milwaukee who were operating Globe Tag. The business was moved
to Random Lake at that time. The beginning of the Great Depression
in 1929 saw the company not operating at a profit and the Piperhagens
left the business while leaving all the debt behind. Other stockholders
in the company offered Emil the option to buy them out and he
did so. Thus he became the sole owner of a defunct business.
 When
Emil Thiel became the sole owner of Badger, he invited his two sons,
Elmer and Clarence, to join the company and it became a family operation.
He also employed his three daughters.
On September 14, 1935
the company was incorporated under the name Badger Tag Corporation.
In 1961 the two sons saw a need to expand the executive staff and
hired Joel Entringer who served as president and treasurer until
1998.
 Elmer’s
son, Jim Thiel, was selling tags and labels for another company
and in 1969 came to Badger to cover sales in the Chicago area. In
1972, he moved to Random Lake and became vice president of sales.
Jim retired in late 2003 but continues to serve our clients as a
part-time sales consultant.
In 1969 the company’s name was changed to Badger Tag &
Label Corporation to more accurately reflect the products we offer.
Clarence’s sons, Bob and Dick Thiel, spent many summers
doing a variety of jobs at the company. After completing college
both joined the company full time. Bob in 1971 as vice president
of pricing and Dick in 1976 as vice president of sales. Today, Bob
serves as the president and Dick as vice president.
Under the current leadership, Badger employs about 30 people. We
have an average order turnaround of ten business days but also work
with companies that need rush orders in tighter timeframes.
 Badger
Tag & Label is a member of the Document Management Industries
Association whose goal is to serve the businesses of printing and
forms dealers through education at seminars and in a magazine dedicated
to advancing the industry.
Badger Tag & Label is a member of the Random Lake Area Chamber of Commerce.
We accept these credit cards. |
